Speeda Ecommerce Software Tour
What is Speeda?
Speeda is an ecommerce platform offering everything required to design, launch and manage an online shop. The software is hosted on our secure servers and customers pay on a monthly basis without any contractual commitments.
Starting as a web design company, we've always had the vision of creating an amazing shopping cart system. Development begun in 2009 with a dedicated focus on achieving robust features missing from other platforms and we believe our system can compete with any large retailer in all aspects of design, ecommerce features and back-end administration.
From past experience, we knew people looking to sell online wanted something easy to use and didn't like to deal with the complexities of either programming, hosting and security. With this in mind, our software was built to address these needs by making everything possible without technical knowledge and ensuring all windows inside the software are easy to follow.
One of the key ideas for Speeda was to synchronise information from within every administration panel window, for example you can open an email from a customer and in the same window view and edit anything related to that person, such as orders, information and email history.
The goal for Speeda is to become the leading ecommerce platform and in order to achieve this we're sticking to the following ethos:
- Continually evolve the software while keeping to our "easy to use without limitations" principle.
- Never charging extra than the agreed package price
- Ensure clients feel supported by our customer service
- Providing a secure platform for our clients and their customers.
- Keeping our clients informed
Speeda ecommerce software has amazing features that give you total control over your shop design. Regardless of your computer experience it is possible to create professional websites within hours. Those with web design knowledge can benefit from creating websites without going over the same processes. A huge advantage of our software is being able to see changes in real-time and having the freedom to adjust anything.
Backgrounds, Colours and Styling
For every area on your website you can easily change the background, borders, text colours, styles and just about anything! We have ensured you get the same options as a web designer but without the hassle of programming. Upload your own images, choose from our free galleries and use solid colours.
Typically when creating a unique design you would spend hours making external images for effects such as gradients, rounded corners, shadows and pattern overlays. Speeda makes life easier because these are all available at the click of your mouse. No need to upload files or refresh the page!
Drag, Drop and Resize
When deciding on the layout of your website inevitably you will need to upload and then correctly position images, banners, logos and elements such as search boxes, view basket buttons or menus. Firstly, to perfectly position without coding knowledge is basically impossible on almost every other platform.
Speeda has made this effortless because you can add elements, images or logos to your areas and then drag or resize them freely. The second you let go of your mouse the position is saved, and if your not happy, move it again! In addition, fully drag the layout of your category and product pages.
The layout of your website is crucial because the first glance from your visitors can be the difference between success and failure. Typically with ecommerce platforms you can only choose one static layout that applies to every page.
Speeda has vast flexibility as different pages have their own unique settings. Your home, category, product, information, blog and checkout pages are completely separate in layout. To give an example, on your home page you can have a full width design without sidebox areas, but on your category page you can have sideboxes on either side. Manage (edit, delete, move) areas, content boxes and side boxes with the click of your mouse.
Highlight Ecommerce Features
All the features you would typically expect to find with ecommerce software are included in Speeda, however we've also included additional features, which are not available on other shopping cart systems.
For online shoppers being able to filter products is vital. For instance, if I'm looking for a pair of brown boots, I can tick the colour brown option and matching products will then display. This feature is available on the majority of large retailer websites and is an efficient way for shoppers to find what they want. In comparison, websites without this feature will be difficult to navigate and feel amateur.
With Speeda you may create unlimited filters for your categories. You can filter products by their price, variants, attributes and even create your own options. The filters can display as sliders, text, checkboxes and even images! Your customers can select multiple options and the results will be displayed without the page reloading, which greatly enhances your online shop. Furthermore, you can deselect and reset options at the same time.
Special labels are a fantastic way of showing various statuses of your products, for example "20% OFF", "New Arrival" or "Best Seller". These labels entice your customers to purchase as their able to see potential savings or labels of interest.
When developing Speeda we decided this was an important feature and have incorporated it into the system. By doing this we have allowed clients to create their own labels which show when assigned to the products. Additionally, you can assign inbuilt labels within our automatic system and arrange them in priority order. This is extremely helpful as it prevents you having to keep editing products and removing or changing their labels. For example, the label "New" will show on a product automatically until the timeframe (which you have chosen in your settings) expires.
Dropdown menus are a great way to navigate quickly as you can go directly to sub-categories and other links. Speeda includes a completely customisable menu system where clients can choose the exact layout and design their trying to achieve. You can have multiple or single columns of links within your dropdown menus and you don't have to know the location of your links, just choose a category, product or page from the dropdown option.
In terms of positioning your not limited, so you can add multiple menus to any area and drag them into place. You can control the design to your choice, such as the height, width, background, text etc.
Almost every professional ecommerce website has organised links within their footer area. Typically these links are displayed in columns and look aesthetically pleasing.
Using Speeda gives you the ability to construct your own footer columns in real-time. You may select the headings, links and design styles. Adjust the display order of columns and choose when to show each link (such as when a customer is or isn't logged in). As with the menu editor, you can drag footer columns into position and you don't need to know the location/url of pages to link them, instead just select from the dropdowns.
Managing your products is obviously an important part of running your online shop and we've made this area as efficient as possible, as with super fast searching and easy navigation you can perform tasks with ease.
The products window has been developed to reduce time consuming processes. We've scrapped page reloading meaning you never have to wait for the entire webpage to reload. Checking your product information has been made very easy, as you can simply hover your mouse over the corresponding icon and this will display all the data you need. Check the descriptions, pricing, number of purchases and many more.
When adding a new product, at the same time, you can leave the window to add categories, brands, variants, attributes and filters that you may have forgotten. You can then return and continue adding this product without any loss of data. The products window has have everything you need related to products, which means you don't need to experience the chore of loading separate windows.
Super Fast Search
Finding your products quickly is a big feature of Speeda. You can literally input anything into the search bar such as product id , name, price or variant ids and you will receive the results instantly (before you even finish typing). Other ways you can search are with the filter dropdowns "categories" and "brands". Choose the number of items you view on the page (10-100) and reset the search at anytime by clicking "Reset Search".
Bearing in mind the products window is the most heavily used area of ecommerce software it's going to become very frustrating if this window is hard to use. When you combine both the instant search results and no page reloading you have an tremendously capable platform.
Without bulk tools, running your shop would be difficult as you would be required to perform actions on an individual basis for each product. Imagine having to add 1000 similar products with slight differences, from scratch, every single time. This would be horrendous! Bulk actions remove this stress by allowing you to copy a product.
An effective way to manage products is using bulk tools. You can copy and duplicate products, which includes everything (data, variants, filters etc). You can delete multiple products and add calendar events directly from the window.
Advanced Product Variants
Variants are used when you have products available in different variations (colour, size, length etc). You only need to create each variant once and when adding to a product you just tick the options and type your data. Enjoy the ability to disable any particular option, which stops customers from purchasing that particular variant. If your adding products with a vast range of variants then take advantage of our auto-fill tool, which enables you to copy fields both up and down. I.e if the pricing is the same just copy to all.
You can add products with multiple variants and define their own prices, SKU, model numbers, quantity and weight. Additionally, you can choose to monitor the stock of each variant, for instance you could set the low stock threshold to 5 and once the variant falls below this level the product will be marked as low stock on your dashboard.
Similar to other areas within the Speeda system, the orders window has been optimised for our clients to enjoy super efficient performance levels. This includes the fast searching, quick view and intuitive windows.
Integrated Payment Systems
When taking payments from customers it is important to make checks on whether the payment has been accepted or declined. Typically you would need to be logged into your payment provider, which means using another system and finding the transaction.
Sticking to our original goal of keeping everything within the same system we've integrated payment providers via API. This allows you to view payment statuses, perform refunds, check card holder information and analyze fraud scores without ever leaving your orders window.
In the unfortunate event that a customer wishes to return goods its important you have a structure in place to deal with it in a professional manner. If you want customers who return orders to purchase again it's vital to maintain a good relationship and service.
Your customers can request returns for products or entire orders through their accounts on your website and choose the reason for returning. You can update the status of returns, such as "Awaiting delivery" or "Completed", which keeps the customer informed and ensures a smooth process. Optionally, instead of refunds, issue store credits which can be redeemed on your website.
You can perform a range of actions on multiple orders by ticking the corresponding checkboxes and then clicking the action button. Print, archive, delete, update statuses, add tracking and email customers of numerous orders with a few clicks of your mouse.
The ability to perform multiple tasks with bulk actions is a fantastic time saving feature. This is especially helpful when dealing with large numbers of orders, as an example if you have 100 orders outstanding you will see those marked as payment confirmed and with the bulk actions tool you can easily select those orders and update them to "Ready for Dispatch".
Organisation helps generate a clear vision and focus on the task at hand. The orders window includes an "Archive" area where you can store completed orders, leaving you to concentrate solely on new purchases that require attention. The system never clogs up with orders marked "Dispatched" "Cancelled" etc and you may access the archive at anytime.
You can quickly search for archived orders and move them back into the main window if necessary. Archiving an order is merely a filing system and it does not lock the order (you can still make any changes).
Having a robust email service that can cope with large amounts of traffic is vital. All packages include free email accounts and the software offers an in-house mailing and newsletter system.
In-house email system
Our unique in-house mailing software doesn't require you to setup email with external providers. From within the administration panel you can easily manage your email accounts and retrieve mail that automatically finds matching orders and customers in your shop.
When viewing an email message you will see matching order history, previous correspondence and information for that customer. You can perform various actions within the same window, such as updating order statuses, refunding payments, changing delivery addresses etc (You do not have to navigate to other windows).
Speeda haven't underestimated the importance of newsletters and believe you should be able to easily create, manage and send them to customers. We don't cap the number of newsletters you send as we understand the importance of this marketing technique.
You can create newsletters with an editor and then send to the desired customers. On other systems you may occur charges for this feature, however we've included it for free on all packages.
Accurate email history
Our software logs normal messages and auto-generated emails too. For example, if you mark an order "dispatched" and choose to send an email, this will be logged within the specific customers email history. This is a helpful feature because you know everything is logged and can eliminate the any chance of misunderstandings.
You avoid irritating your customers with duplicate emails because you can clearly see all communications. If an email doesn't deliver correctly your notified as standard.
We have implemented a calendar that seamlessly integrates with the software. Use this feature to keep on top of your tasks, events, deliveries and anything else!
The calendar is a very important element within our system as remembering vital events can sometimes become hard when running an online shop. With the calendar built into the software and accessible from any location it really helps. The fact your alerted when entering the dashboard makes this a great resource and it becomes your own personal organiser.
Adding an event is a very simple process where you choose the date, title, description and any recurring options. As with all windows in the Speeda system the calendar area never requires page reloading, so you can quickly add your tasks. You may quick view events by hovering your mouse over the icon.
The calendar supports repeating events, so if you have daily, weekly or monthly tasks you only need to create these once. To give you an idea, if you have a recurring stock delivery every Monday, you can add this event to repeat each Monday at the desired time.
All events have an order of priority where the lowest numbered are of higher importance. Recurring items will typical fall below single events and deleting a recurring event will remove it from the entire calendar.
Being able to set duties for your staff through the calendar is another option with the software. In the calendar window you have a menu with every staff member under your control and you can create any event for that person, such as memos, duties for the next day and anything you wish. This will automatically add to their calendar for the chosen date.
You can routinely check your staff calendars to find out if tasks have been marked as completed. Your staff are unable to delete tasks set by their managers.
Marketing your products is fundenmental to gerneating sales. You can create automatic datafeeds for shopping comparison websites, which means your not required to do the work manually. We're constantly adding new integrations and these are the companies we're currently supporting:
SEO (Search Engine Optimisation)
Every online shop should have the ability to optimise their home page, categories, products, blogs and information pages for search engines. Speeda has everything you need to achieve a high ranking on Google, Yahoo and Bing.
Our software uses all on-site optimisation techniques including heading tags, page titles, meta tags, friendly urls, and alt descriptions. You can control the page titles and meta tags for each category, brand, product, information and blog page.
The content areas of your website are fully source code editable which enables you to use inbound linking techniques and image tags.
The system generates your own sitemap page that helps search engines fully understand the structure of your ecommerce website and index pages correctly.
In addition to your internal sitemap our system will create an XML sitemap, which can auto-feed to Google. Your able to integrate your online shop with Google webmaster tools.
There are many online payment providers which allow you take credit/debit card payments. We're constantly integrating new payment systems and these are the companies we're currently supporting:
When you purchase a package from Speeda your online shop will be hosted on one of our dedicated servers. The physical space allocated allows for your shop to be found on the internet. We're committed to maintaining secure servers with 99.99% uptime.
We consistently perform maintenance tasks on all our servers in order to ensure your website will load as fast as possible. You can feel reassured that hosting your online shop with Speeda will yield great results as we're dedicated to server maintenance.
Our experienced staff follow strict daily routines to generate the best possible results from our servers and your ecommerce website.
Our servers are constantly monitored everyday and have multiple software and hardware firewalls installed. Every connection to the server and database from software and hosted website are diligently validated.
We take the security of data and our clients extremely seriously. We do not share your website information and take action on potential threats immediately.
In the unlikely event our servers are compromised in any fashion, you can feel confident that your ecommerce website has been backed up every night. The backups include everything (shop settings, categories, products, orders etc) and can be reinstalled within 30 minutes.